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I really love these 1800 Tequilla commercials!

By “love” I probably mean something else. But seriously, how can you not love a commercial that tells someone to drink like a man? A man oughtta dress like a man, and drink like a man, right? Mostly, remember to drink like a man!

Can these guys be just a little more flagrant about their use of peer-pressure? I get that it’s supposed to be fun, and I get that Michael Imperioli is doing a character (and by ‘get’ I probably mean ‘hope’), but this reminds me of the bad-guys in after-school specials and 70s sitcoms. I can practically hear someone in the background telling Greg Brady how all the cool kids are smoking. Seriously boy, drink like a man.

Drink like a man!

But that is nowhere near as golden as this next commercial. See that straight-shootin’ celebrity spokesman there. Proximo (the folks who make 1800 Tequila) wanted a non-nonse kind of guy for this campaign. According to Elwyn Gladstone, Vice President of Marketing; “The roles (Imperioli) has played in his acting career have made him an icon within American popular culture. Just like 1800 Tequila, he’s not going to be pushed around. He tells it like it is.”

I can see what they are talking about too. Other people get distracted by silly fluff and frivolous distractions, but not Imperioli. He’s a no-nonsense kind of guy, one who gets right to the heart of the matter!

…which is exactly why he sells Tequila by talking about cars.