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Tag Archives: Advertising

An Uncommon Pitch Line

20 Monday Oct 2014

Posted by danielwalldammit in History, Movies, Uncommonday

≈ 4 Comments

Tags

Advertising, Film, Mental health, Misrepresentation, Movies, Psychiatry, Siegfried Sassoon, War, World War I

???????????????????????????????Have a look at the pitch line on this movie. “In the chaos of war, peace can only come from within.” What’s odd about that, you may ask? It is after all a story about a soldier and the psychiatrist who has been assigned to help him recover from Shell Shock. So, the line makes a lot of sense right? Well, yes it does.

Unless of course, you’ve seen the movie.

Because if you’ve seen the movie, then you will likely realize that the premise of the film is actually that the soldier, Sigfried Sassoon is NOT actually suffering from Shell Shock. (Sassoon was in fact a real historical figure, by the way, one well worth knowing about.) He had in fact published an open letter in opposition to the war. As the man was already a highly celebrated war hero and a recipient of the military cross, this posed a bit of an unusual problem for the British high command. You can’t just put a hero in front of a firing squad, can you? So, the British military wasn’t quite sure what to do about this. The solution was to declare him ill and assign a psychiatrist to treat him. By ‘treat’ in this case we mean of course that the psychiatrist in the film was expected to talk Sassoon into going back out to join the fighting. Far from a movie about finding inner peace, this is a film about the misuse of medical science in the politics of war. It is in fact a very bitter tale of a medical practice that wasn’t about finding peace of any kind.

But, hey ad guys! Don’t let that stop you from putting a perfectly vapid cliché on the cover of this wonderful film. Better yet, why don’t you pick a theme that carries forward the very hypocrisy addressed in the movie itself.

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Won’t Someone Please Think of the Children? …No Really!

29 Wednesday Aug 2012

Posted by danielwalldammit in General

≈ 20 Comments

Tags

Advertising, Candy, Capitalism., Cluelessnes, Conservatives, Hegemony, Irony, Republican Party, Sex, Skittles

Sometimes you just get a wonderful glimpse into the priorities that guide people’s decisions. Take for example this campaign from One Million Moms. They want people to take action against this ad:

Now frankly, I can’t make up my mind whether or not the ad is post-modern brilliance, or a broccoli fart filtered through used bong water (though I am leaning a bit towards the latter), but the Million Moms are screaming bloody murder. They have posted the following diatribe against this travesty of marketing brilliance, …er, bullshit:

We are not sure of Skittles’ thought process behind their new ad, but if they are attempting to offend customers, they have succeeded. Skittles’ newest “Walrus” commercial includes a teen girl making out with a walrus. The two are on a sofa in an apartment kissing on the mouth when her shocked roommate walks in on them. Parents find this type of advertising inappropriate and unnecessary. Does Skittles’ have our children’s best interest in mind? Skittles candies are for all ages, but their target market is children.

Skittles Marketing Team may have thought this was humorous, but not only is it disgusting, it is taking lightly the act of bestiality. Let Skittles know their new ad is irresponsible.

What interests me most about this whole screed, is the rhetorical question. “Does Skittles’ have our children’s best interest in mind?”

I don’t suppose it has occurred to any of the One Million Moms that the purpose of the ad is to sell CANDY to their children.

And I’ll leave it at that.

***

Special thanks to Jessica Bluemke. It was her guest post on The Friendly Atheist where I first stumbled across this little gem of …something.

71.271549 -156.751450

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