Sometimes you just get a wonderful glimpse into the priorities that guide people’s decisions. Take for example this campaign from One Million Moms. They want people to take action against this ad:
Now frankly, I can’t make up my mind whether or not the ad is post-modern brilliance, or a broccoli fart filtered through used bong water (though I am leaning a bit towards the latter), but the Million Moms are screaming bloody murder. They have posted the following diatribe against this travesty of marketing
brilliance, …er, bullshit:
We are not sure of Skittles’ thought process behind their new ad, but if they are attempting to offend customers, they have succeeded. Skittles’ newest “Walrus” commercial includes a teen girl making out with a walrus. The two are on a sofa in an apartment kissing on the mouth when her shocked roommate walks in on them. Parents find this type of advertising inappropriate and unnecessary. Does Skittles’ have our children’s best interest in mind? Skittles candies are for all ages, but their target market is children.
Skittles Marketing Team may have thought this was humorous, but not only is it disgusting, it is taking lightly the act of bestiality. Let Skittles know their new ad is irresponsible.
What interests me most about this whole screed, is the rhetorical question. “Does Skittles’ have our children’s best interest in mind?”
I don’t suppose it has occurred to any of the One Million Moms that the purpose of the ad is to sell CANDY to their children.
And I’ll leave it at that.